Script & Seal
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Google Play Music Visual Identity

We branded Google Play's newest feature.


Google Play Music Concierge

Campaign to strategize and brand visuals across the new Google Play platform.

CREATIVE DIRECTORs: rachel been / benjamin lehn
PRODUCER: emily meinhardt


In August 2014, we were contacted by Google about creating a series of illustrations to accompany the newest feature of their Play Music program: Google Concierge.


Months prior, Google had acquired Songza, a service that curates the perfect playlist for every mood or situation. 


Integrating this service into Google Play was seamless, but an exciting, simple and graphic solutions was needed to easily explain each situation without using words.


Our illustrations were created to work as both cropped icons & background patterns creating a more unified experience.