Summer of Nike Fuel
A 10-week social media campaign of infographics, engaging the Nike+ community.
Agency: Doubleday & Cartwright
Creative Director: Justin Thomas Kay
Producer: Dudley Versaci
We were contacted in July 2014 by design studio, Doubleday & Cartwright, to help them develop a series of infographics for Nike's Summer of FuelBand program.
The idea was to take the data from the FuelBand community and highlight the most inspiring bits of information to help build a larger group of engaged runners by the end of summer.
Each week, one infographic was released across all Nike social media platforms, reaching their 250,000 Twitter followers and ~1 million FuelBand app users.
Because we were given the freedom and opportunity to explore our most interesting ideas, we were able to create a great series that is both visually exciting but highly informative.
NikeFuel highlighted two winners each week, out of the 11,000+ that pledged.
A commemorative book from Doubleday, encapsulating the entire campaign.