Script & Seal
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London Summer Olympics x Google Collaboration

 

Summer Olympic Icons

 

Icons & cover illustrations for Google's coverage of the summer Olympics.

 


AGENCY: INSTRUMENT

 
 
 
 
 
 

In preparation for the 2010 summer Olympics, Instrument asked us to design our own set of Olympic icons and banners to be featured on Google's official Olympic site.

 
 
 
 
 
 
 
 
 
 

 

We broke down the sports into their most simple, iconic forms, to create cohesive full sets.

 

Inspired by the golden age of Olympic iconography and systems, these icons paired in a new modern context.

 
 
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